DesignerDesign engineerPrincipalI build products with founders.
About
I grew up in a small town on the Maine coast and started writing JS/HTML at 15. I've never gotten bored of it.
I still build, on the web and iOS. I'd rather make the real thing than draw a picture of it.
When I’m not working, I’m out on the water or in the woods—fishing, taking photos, or exploring with Maicy.
Now
Principal Designer at Reprise since 2024, working directly with the founders as the sole designer. I own design, brand, and marketing for the whole product, and I ship it myself. Right now that means building agentic-first systems for enterprise teams.
See the Reprise workHow I work
- Prototyping early – Crafting through prototypes to de-risk an idea, explore options, and talk to users.
- Taking things from 0 to 1 – A blank page to something customers use. I did it for years with early-stage start-ups, and I'm doing it again at Reprise.
- Setting the direction – Where are we going, and how do we get there? A clear vision and plan so the whole team has context.
- Telling the story – A pitch, a roadmap, a launch. A good story brings the whole company along and does most of the work.
- Sweating the details – UI direction, interactions, fine-tuning. Software can be functional and pleasing.
Experience
REPRISE · 2024-NOW
Owning the whole picture
- Sole designer, working directly with the founders and owning design, brand, and marketing.
- Own design for the whole product, 0 to 1 work included, and ship it myself.
- Building agentic-first systems for enterprise teams.
- Advised Waii, a text-to-SQL startup since acquired by Salesforce, as a part-time design advisor.
ROBIN · 2017-2024
Craft at scale
- Joined as the second designer and worked directly with the co-founders. Built an 8-person design organization at a series C company.
- Shaped product vision through the shift to hybrid work. Grew MAU 18% and set up the first engagement loops.
- Designed the indoor map platform, a core offering used across all 8 platforms.
- Led design that let the business sell to enterprise customers, including bringing core functionality to Google and Microsoft platforms.
THOUGHTBOT · 2014-2017
Honing my craft
- Worked with startups to turn ideas into market-ready products, from clickable prototypes to MVP launches.
- Learned to run design sprints to find market fit and validate concepts – 0 to 1.
MOJOTECH · 2012-2014
Growth and working with teams
- Worked across industries like pharma and home automation, building proofs of concept to test new ideas and verticals.
- Designed, built, and validated ideas.
FREELANCE · 2008-2012
Self-teaching and getting my feet wet
- Learned front-end development and design foundations.
- Learned how to run a design shop.
- Designed and built websites and applications for clients.