Principal-level design leader. I own product areas end to end, take products from 0 to 1, and build agentic-first systems that get enterprise software to market faster.
About me
I grew up in a small town on the Maine coast. I started writing JS/HTML when I was 15—I loved it. There was always something new to explore. This continued throughout the last 10+ years and never get bored of it.
When I’m not working, I’m out on the water or in the woods—fishing, taking photos, or exploring with Maicy (my dog).
Approach
Own the outcome
I take a product area from the first question to the customer's hands, and answer for the result.
Tear down the walls
Design, product and engineering used to pass work along. I run them as one team with one goal.
Rethink the process
AI changed what a small team can build. I rebuild how we work around that instead of defending the old way.
Get to market faster
The distance between an idea and a customer keeps shrinking, so I cut everything that doesn't shorten it.
Design the system
Not just the screen. The agents, the data and the rules between them are part of the product.
Stay hands-on
I still design, prototype and build. It keeps my judgment sharp.
My Journey
2008-2012
FREELANCE
Self-teaching and getting my feet wet
- Learned front-end development and design foundations.
- Learned how to run a design shop.
- Designed and implemented websites and applications for clients.
2012-2015
MOJOTECH
Growth and working with teams
- Worked with industries such as pharma, home automation to concept and create POC to experiment with new ideas and verticals.
- Designed, implemented, and validated ideas.
2014-2017
THOUGHTBOT
Honing my craft
- I collaborated with startups, transforming ideas into market-ready products. From clickable prototypes to MVP launches
- Learned to conduct design sprints finding market fit and concept validation – 0 to 1
2017-2024
ROBIN
Craft at scale
- Expanded my experience to a series C company and built an 8-person design organization.
- Responsible for the entire experience across all platforms and products.
- Drove product vision, concepts, and strategic initiatives.
- Contributed to design delivery across many product lines.
- Led design efforts enabling the business to sell to enterprise cutomers.
2024-NOW
REPRISE
Principal-level design, owning whole product areas
- Sole designer, owning design, marketing, and brand at the organizational level.
- Own multiple product areas end to end, including 0 to 1 work.
- Building agentic-first systems for enterprise teams.
See more about my experience
download resumeSpecialty areas and what I love to do
Prototype and test early – I believe in crafting through prototyping to de-risk, explore, and talk to users.
Building 0 → 1 – I spent years working from concept to product delivery with early-stage start-ups.
Product Vision – Help answer: Where are we going? Craft a vision that guides product development from inception to delivery.
Product Strategy – Help answer: How do we get there? Every vision needs a clear and shared product strategy so teams have context.
Storytelling – Bring the entire organization along for the ride. Whether customer-facing roadmap deck, vision, or pitch. Let the story do the work.
Sweat the details – When the time comes, I love to dive into UI direction, interactions, and fine-tuning. The software can be functional and pleasing.